In the winter of 2021, Streem sent out a greeting card to thank its employees for their hard work. To decorate the card, I painted a cozy scene riddled with Streem inside jokes.
Team members were challenged to name all twenty easter eggs — which included running jokes, emoticons, product icons, slogans, team mascots, the founders’ favorite cocktail, and more.
The back of the card (designed by my teammate) contained a message from Streem’s then-CEO. Scanning the included QR code activated a custom Instagram filter that I designed and developed.
While using the Instagram filter, aiming the camera back at the card activated a secret second effect hidden within the first one.
As a final added bonus, I made a simple annotated timelapse video to share the production process with the team.